Pepsi logo is one of the brilliant examples of how lettering can create a brand identity. For example, many logos have given a new look to the classic letterings. Fonts have their very own personality and brands can get the most out of on it if they use the correct type of font for the precise content.Ī skilled designer recognizes how giving a different shape to a straight font can create a unique design. You require something that soothes your eyes, that can have a unique personality, and be relevant in several situations.
When it comes to branding, a logotype’s font plays a paramount position.įonts that you usually use is a key aspect when designing an identity. Besides the brand name, the font you use to write it also matters as it carries a pictorial psychological meaning. Your brand has sound and graphical meanings attached to it. Possibly the most vital element of your brand identity is the name. One of the first priorities of any business is to build a brand.
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